We’re pleased to present this behind-the-scenes look at the creation of the Sounds Familyre logo from Daniel Smith. Enjoy!

This is my first rough SF sketch. I was thinking about horns and sound making machines.







Here’s a quick sketch of some lily’s. I was really interested in the fleur-de-lis and it’s symbolism of the number three and purity. And look, the two together makes a heart at the top… lovely.







Another double lily sketch with the text. Blue ball point pen is classy… but backwards text?







So here’s first attempt at the lyre direction. It’s a small U-shaped harp that to me symbolized the emphasis on “the song.”







Two more lily/lyre failures.







Now it’s really taking shape. Check out the white out edits. The lily’s are there, the text looks good, and there’s those nice wheat stems at the bottom.







I’m trying to sweetly fit in the info. Feels weird still.







The wheat had to go. Right now it’s got curly tips but it’s gonna change.







Yuck, this version looks terrible, but it’s the first incorporation of the SF text. Oh look! This is when it had a D. “copyright” image. “D.” stood for Danielson.







Oh sweet, it’s done. Pink and brown is nice and everything flows just right now. Logo’s done, now what about the music?